Initial Onboarding

Ubersuggest Webapp Initial Onboarding Flow

The onboarding flow was an experiment implemented in the initial customer journey when users first come to the app to learn if they were more likely to create an account and a project if we showed user value up front.

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[Password required] The Visier Prototypes project focused on designing a self-service data sandbox for a people analytics platform. The work spanned end-to-end—from customer research and design validation to beta launch and success measurement.

Protected: Visier Prototypes

Product Design

The Bench Tax project focused on creating a unified platform to streamline communication, document management, and task tracking. The goal was to improve the customer experience, reduce churn, and enhance operational efficiency by simplifying the tax filing process.

Bench Tax

Product Design

This project focused on migrating from Auth0 to AWS Cognito to enhance security and improve the login experience. By streamlining user management, introducing social logins, and implementing multi-factor authentication, we aimed to reduce friction, mitigate security risks, and increase customer satisfaction.

Bench User Access Management

Product Design

Ubersuggest Initial Onboarding

Product Design

How we saved customers a significant amount of time by automating the manual process of an SEO workflow using NLP (natural language processing).

Ubersuggest SEO Opportunities

Product Design

Improving the data viewing experience on the Ubersuggest project dashboard by allowing users to globally control the timeframe for all of the metrics to help them track their SEO progress over time.

Ubersuggest Dashboard Progress Tracking

Product Design

In June 2020, Unbounce launched a new pricing model, which led to the redesign of the pricing page on Unbounce.com.

Unbounce.com: Pricing Section

Interaction Design

The Unbounce ROI calculator is a tool for prospects to calculate their ROI, cost-per-click, and conversion rate with Unbounce in comparison to their business’ to validate the value of signing up for and purchasing the Unbounce platform.

Unbounce ROI Calculator

Interaction Design

In 2019, Unbounce carried out a major rebranding project. To generate buzz (while doing some good), the team launched the #ChooseExtra campaign. People were encouraged to celebrate extraordinary marketers in their networks with social media “shoutouts.” For each shoutout, Unbounce donated five minutes to working with non-profit PeaceGeeks.

Unbounce: Choose Extra

Art Direction, Interaction Design

Unbounce launched its newly evolved brand in June 2019. Here are all the things that went into the brand rollout both internally and externally.

Unbounce Brand Rollout

Art Direction, Layout Design

Unbounce (Brazil) partnered with Digitalks to educate the Brazilian market about the value of landing pages in a form of a campaign, which included an advertorial on the Digitalks magazine and landing pages.

Unbounce (BR): Digitalks

Art Direction, Interaction Design, Layout Design

The Unbounce Integrations page is a section on the website (unbounce.com). I designed the visual layout and experience of the section, which includes the main directory page and child pages.

Unbounce.com: Integrations Section

Interaction Design

Machine vs Marketer was a mobile game app for the 2017 Unbounce Call to Action Conference. Attendees of the event played the game to compete against the machine and each other to see who could analyze the conversions of landing pages displayed in the game most accurately.

Unbounce: Machine vs Marketer

Interaction Design