What’s up!?

I'm Sabrina Chan, a Senior Product Designer with experience designing SaaS products across industries including marketing technology, fintech, and enterprise people analytics. I'm passionate about crafting intuitive, user-centered solutions that balance creativity, functionality, and strategy. Whether it's conducting user research, mapping service blueprints, or defining the metrics that measure impact, I approach every project with curiosity and a genuine focus on outcomes. I also actively incorporate AI tools into my design process, exploring how they can sharpen the work at every stage.

When I’m not designing, you’ll find me exploring new cities, hunting down the best local cafes, bakeries, and restaurants. Matcha lattes, specialty coffee, and dessert are my ultimate trifecta of happiness. I’m also drawn to serene destinations, capturing the beauty of stunning travel sceneries through photography—some of which you’ll find sprinkled throughout my Instagram (my other portfolio).

Objectives:

Grow as a strategic design voice within cross-functional teams, contributing to product decisions that shape both the user experience and broader business direction.
Deepen my practice in data-driven design by pairing qualitative research with quantitative tracking—championing the use of product analytics to measure real impact and validate design decisions.
Explore how AI tools can be meaningfully integrated into the design process, from research synthesis to execution, and contribute to shaping how teams adopt AI thoughtfully and effectively.
Continue leveraging a diverse background across startups, marketing, fintech, and enterprise domains to bring adaptable thinking and cross-industry perspective to the teams and problems I work on.

Experiences:

Work Experience Projects:

Sabrina UX Portfolio | Ubersuggest Initial Onboarding Case Study - Feature Image

Sabrina UX Portfolio | Ubersuggest SEO Opportunities Case Study - Feature Image

Yes, I am a full-time in-house designer, but I do freelance work as well. Shoot me a message anytime if you’re interested in working together.

Mar 2025 – Present

Senior UX Designer

Visier — Vancouver, BC, Canada

As a Senior UX Designer on the Platform Studio team at Visier, I design complex workflow experiences within the people analytics domain, focused on data transformation and ETL processes that need to feel approachable for a wide range of users. My role spans the full design lifecycle: from conducting user research and shaping problem scope alongside PMs, to collaborating closely with engineering to ensure designs are well-scoped and ready for delivery. I bring a service design lens to my projects, using service blueprints to map how a feature affects not just the end customer experience, but internal workflows and processes as well. I also help define success metrics and work with the team to implement tracking, so we can measure the real impact of what we ship. Throughout my process, I actively incorporate AI tools such as Claude Desktop and Claude Code to help with research synthesis, design exploration, and execution.

Feb 2023 – Dec 2024

Senior Product Designer

Bench Accounting — Vancouver, BC, Canada

As a Senior Product Designer at Bench Accounting, I focus on designing both internal and customer-facing products. My role emphasizes service design, where I utilize service blueprints to map out internal workflows, identify pain points, and bridge the gap between internal processes and the customer experience. I collaborate closely with cross-functional teams to align the needs of the Bench team with customer expectations, ensuring seamless operations. Additionally, I work alongside engineering to ensure designs are feasible, well-scoped, and effectively implemented to meet project objectives.

Jan 2021 – Nov 2022

Product Designer

Ubersuggest — Remote

As a Product Designer, I participate in product strategy discussions and work closely with the product team to determine the upcoming work for the roadmap. I collaborate with the Product Manager on initiatives that are on our team’s roadmap, where I’m given the problem space and a set of data. We determine the objectives and I take the plan, start discovery, and prepare for delivery. I also work with the engineering team to ensure my designs are feasible and well-scoped for a sprint’s worth of work. In addition to the day-to-day work, I also help with managing and mentoring interns whenever we take on practicum students.

Jan 2020 – Jan 2021

Senior Interactive Designer

Unbounce — Vancouver, BC, Canada

I undertook more senior responsibilities in addition to my previous role. While advocating for the brand within the company, I helped make sure the work we produced adhered to our brand standards by providing guidance and mentorship to other members of the team. I was accountable for my projects as a design lead for their entire lifecycle from conception to completion. I was also responsible for presenting each stage to stakeholders and the team with a rationale for my design decisions. Using design thinking as a guiding principle, I found opportunities to introduce it to influence the process of collaborative projects.

Sept 2016 – Jan 2020

Interactive Designer

Unbounce — Vancouver, BC, Canada

As an Interactive Designer in the creative team, I was mainly responsible for the creative strategy, art direction, UX, and design execution of my projects. My work was mainly marketing projects, such as Unbounce.com, digital marketing campaigns (landing pages and promotional assets). I did a little bit of web development as well when there was an opportunity.

May 2015 – Aug 2015

Junior Creative Designer

PressReader — Richmond, BC, Canada

I was a junior creative designer in the B2B and OEM marketing team, where I was mainly responsible for the digital aspects of the design work, such as creating email marketing and landing pages. I also designed presentation layouts and infographics, as I also worked with WordPress child theming for the company’s blog.

Dec 2014 – Jun 2015

Design Research Assistant

Emily Carr University of Art + Design — Vancouver, BC, Canada

I was a front-end mobile application designer for Drive Business Intelligence. I worked with two other designers with the same role. My responsibilities included design research, front-end design of the mobile application, which involved developing the information architecture, wireframes, mockups and prototyping, as well as creating the style guide of the end product for developers.

Education:

May 2019 – July 2019

Design, User Experience Design

Brainstation — Vancouver, BC, Canada

I was in a 3-month User Experience Design course at Brainstorm. The course guided us on UX principles and best practices at each stage of the design process. As we were going through each step, we were applying our learnings to our final project.

2012 – 2016

Bachelor of Design: Communication Design

Emily Carr University of Art + Design — Vancouver, BC, Canada

I was in the communication design program for 3 years after studying for 1 year in the Foundation Program. Although my major was in communication design, I also learned interaction design (UX, UI), web development (WordPress development), as well as motion graphic design.

Expertise:

As a Senior Product Designer, I specialize in designing for complex product domains—from data workflows and enterprise tooling to service experiences that bridge customer and internal processes. My approach combines qualitative research with quantitative tracking to ensure the work I ship is both intuitive and measurably impactful, built in close collaboration with product and engineering.